- Instructor: Shrey Talati
- Duration: 320 hours
PROGRAM DESCRIPTION:
The Digital Marketing course at Ideal Institute of Technology is a 225-hour training program designed to equip students with essential skills in online marketing, advertising, and analytics. This course provides a comprehensive introduction to digital marketing strategies and tools, making it perfect for aspiring marketers and small business owners who want to build their online presence.
Over the course of 225 hours, students will gain practical skills in:
- Understanding core digital marketing concepts including SEO, SEM, and content marketing
- Managing social media platforms and developing effective marketing campaigns
- Creating and analyzing pay-per-click (PPC) advertising campaigns
- Utilizing email marketing strategies and tools
- Exploring analytics platforms to measure and optimize campaign performance
- Applying safe work practices and managing digital assets securely
Graduates of this 225-hour program will be prepared for roles such as:
- Digital Marketing Specialist
- Social Media Manager
- PPC Advertising Coordinator
- Content Marketing Assistant
These roles are in demand across industries such as marketing, e-commerce, technology, and small business development. The course also provides a strong foundation for advanced digital marketing certifications and specialization in areas like analytics, paid media, and content strategy.
- Certification:
- Certificate of Completion in Digital Marketing (IITNJ)
- Optional industry certifications may be recommended (e.g., Google Ads, Meta Blueprint)
- Certificate of Completion in Digital Marketing (IITNJ)
- Supplies:
- Access to classroom computers, marketing platforms, and analytics tools
- Required textbooks and online resources provided by IITNJ
- Optional: Personal laptop recommended for home practice
- Access to classroom computers, marketing platforms, and analytics tools
