- Instructor: Shrey Talati
- Duration: 320 hours
PROGRAM DESCRIPTION:
The Foundations of Digital Entrepreneurship course at Ideal Institute of Technology is a 225-hour training program designed to equip students with the skills and knowledge needed to start and manage an online business. This course covers the fundamentals of e-commerce, digital marketing, business planning, and web technologies, making it ideal for aspiring entrepreneurs looking to build a successful online presence.
Over the course of 225 hours, students will gain practical knowledge and experience in:
- Developing a digital business plan and understanding business models
- Setting up and managing e-commerce platforms (e.g., Shopify, WooCommerce)
- Implementing digital marketing strategies including SEO, PPC, and social media marketing
- Managing online sales, customer service, and inventory
- Understanding website design basics and user experience (UX) principles
- Navigating legal and regulatory requirements for online businesses
- Applying safe work practices and managing digital assets securely
- Certification:
- Certificate of Completion in Foundations of Digital Entrepreneurship
- Supplies:
- Access to classroom computers, e-commerce platforms, and digital marketing tools
- Required textbooks and online resources provided by IITNJ
- Optional: Personal laptop recommended for home practice
- Access to classroom computers, e-commerce platforms, and digital marketing tools
Graduates of this 225-hour program will be prepared for roles such as
- E-commerce Business Owner
- Digital Marketing Specialist
- Online Store Manager
- Content Marketing Coordinator
These roles are in demand across industries like retail, technology, and digital services. The course also provides a solid foundation for launching and growing an independent online business or pursuing further training in business management and digital strategy.
